Skip to content

Communication consultant and geographer (PhD), I work on Do it Yourself movement, agro-ecology, craft and sustainable fashion.

Along with theory, I cultivate practices for an ecological lifestyle.

I am partner in the contemporary jewelry and design business of Simone Frabboni, my partner also in life. For our brand, I am in charge of online communication, sales, research about markets… and wood!

I am passionate about social sciences, ecology, sports with a board under my feet and in contact with the elements.

Roberta Borghesi

I write to weave relationships – on and off the web – about issues such as ecology, alternative lifestyles, and autonomy from neoliberalist thinking (“There is no alternative”). (I also like to call a spade a spade!)

Writing is a magical art and can create worlds, so I try to write (for) the world I would like.


Here you will find most of my publications, in print and/or available on the web.

I am one of the authors of the book Genuino Clandestino, Journey through Resistant Agri-Cultures in the Time of Great Works. Watch the preview here or buy it here. On our book’s blog you can find all our adventures: our travel to the farmers, our (silly ^_^) backstage video.

This is my profile on Linkedin. is the site I created to tell wild stories.

Walking, following slow paths, off the high speed beaten track. Tracks of paths, real ones, in the woods and, metaphorically, the little-trodden paths of those who walk an alternative, measuring it day by day, in their own steps.


Photo by Mircea Sanauceanu on Unsplash

My path, between social sciences and communication

I work to combine my research and work interests with action, individually and collectively.

As a researcher, I work on rural landscape, local food networks, craft production practices, sustainable fashion and design.

I enjoy making sites with WordPress, that I learned to use as an autodidact.

Thanks to my independent journey

I collaborate with people who want to make themselves autonomous in their own online communication.

I studied communication science in Bologna, in the shadow of Umberto Eco and semiotics. (What is semiotics? In two words: the discipline that studies signs.)

I have a humanistic and multidisciplinary background. I have worked for a number of years in Italian universities and abroad as researcher in human geography, dealing with landscape and land, agro-ecology and critical consumption.

I participated to local food networks and agro-ecology movements.
I am interested in combine theory with practice and to collaborate with farmers’ networks in my town taught to me as our mi ha insegnato come our daily actions and choices build the territory we desire.

I work as a researcher with associations and NGOs and as a communications consultant.
Working for our brand I got to know many craft and creative realities, in Italy and in Europe, and I noticed how communication is even more important if our purpose is to disseminate environmentally friendly and ethical products, services and practices.

My intent is to seek a correspondence between theory and practice, between the real and virtual worlds. It will be much better to do it together!

How can we collaborate?