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Conscious online communication

I am an independent researcher, writing, and communications professional. I currently work mainly for an independent brand of which I am a partner.

I still remember, not without nostalgia, 56k connections with busy phones, forums, mailing lists, and the world before social. I like the Do It Yourself and hacker philosophy, free and open source software. I have always preferred blogs to social networks, long before social turned out to be commercial and a bit “betrayers” (primarily making money on our contents and time: “when something is free the product is you“).

On this site I share tips and tools that I have learned over the years. The fact that I am self-taught about new media and to have a humanistic background and interests allows me to carefully choose essential information and, when necessary, translate the nerdy language for us, “normal people”. Thanks to my education and experience on personal projects and activism, I have very varied skills in online communication, humanistic and technical, but most of all ethical. I think it is important for people and organizations to be aware of their choices, to take steps that are appropriate to their characteristics and needs, to create communication strategies that are “tailored” to us and that can grow with us. There is not only one road that is the same for everyone, and I think that our best road is the one that we design by ourselves.

We cannot use someone else’s map to get to places that only we do know (or we will discover!).

That’s why I offer customized consultations, to support freelancers, independent businesses and kindred spirits in consciously self-managing their online presence.

Without a doubt, I invite you to vi invito a write wild, outside the increasingly pervasive spaces of multinational Internet corporations.

My critical and complex vision has been very important in building the communication strategy for our brand and the entities I work with.

I’m working on blog posts on these topics, a freebie, and even a book! Stay tuned!

WordCamp Irun (Spagna) 2019 – I’m there too, next to the “W” 😉